About
One designer, a few teams, a quiet obsession with getting the details right.
Who I am
I’m a senior product designer based in Denmark, working with companies across Europe. Through Studio74 I join product teams on fixed days each week — designing apps, platforms and websites alongside the people who build them.
My approach is rooted in a Scandinavian sensibility: light, spacious and unhurried, with craft in every layer. The best digital products feel calm to use and quietly confident.
I keep my week deliberately split between a few clients. That means each team gets focused days, a designer who knows their product deeply, and a relationship that lasts well beyond a single project.
Focus areas
Energy
Senapt — Lead UI / Product Designer, 2024–present
Finance & banking
Nordea, 2020 · Saxo, 2013–2014
AI & enterprise software
Seldon — Lead UI Designer, 2020–2024 · Moogsoft — Lead UI Designer, 2017–2020
Parent tech
HeyHugo — childcare matching, 2026
Music & media
Jean-Michel Jarre, since 2008 · EōN, 2019 · SODA with Sony Music, 2021–present
How I work
Part of the team
I work in your tools and your rituals. You get a colleague on fixed days, not a supplier with a ticket queue.
Restraint as a feature
I remove until only the essential remains. Clear hierarchy, honest content and good type do the heavy lifting.
Steady beats heroic
Small, regular improvements shipped every week add up to far more than a big redesign every few years.
Easy to start, easy to stop
Fixed monthly price, month to month. If it isn’t working, you’re never locked in.
40+
Products & sites shipped
12
Countries served
2018
Studio founded
5
Days a week, shared by a few teams